About JAPAN UNKNOWN

About JAPAN UNKNOWN

When you hear the word “Japan,” what comes to mind?

Mount Fuji, the country’s iconic symbol.
The dazzling nightscape of Tokyo.
Japanese cuisine, which fascinates people all over the world.

These are certainly among the most recognizable faces of this country.
Yet Japan’s appeal extends far deeper than that.

The everyday lives that unfold within old streets and wooden townscapes.
The craftsmen who quietly devote themselves to their work.
The small shrines tucked away in back alleys.

It is the accumulation of these modest scenes that gives shape to the true contours of Japan.

At Japan Unknown, we look beyond the glitter of tourist destinations to focus on the Japan that usually remains out of sight, and we will continue to share the depth of its allure.

The more you come to know, the more it draws you in;
the more you experience, the more it lingers in your heart.

Shall we go in search of the Japan you have yet to encounter,

and the deeper layers that lie beyond the familiar image?