Iwate Prefecture | A Timeless Landscape Woven from Nature and Tradition

Iwate, the second largest prefecture in Japan after Hokkaido, is blessed with a tranquil climate surrounded by mountains, and holds within it a deep well of history and culture.

Hiraizumi, home to UNESCO World Heritage sites such as Chūson-ji and Mōtsū-ji, preserves the legacy of the Buddhist culture that once flourished in this region. In the southeastern part of the prefecture lies Tōno, where old folktales and customs remain deeply rooted, and time-honored festivals and traditions are still observed today. The scenery, reminiscent of Japan’s original landscape, evokes a nostalgic sense of peace.

At the heart of Iwate stands Mount Iwate, the symbol of the prefecture.
Also known as “Nanbu Fuji” for its graceful, Fuji-like silhouette, this majestic mountain has long watched over the lives of the people below.

At its foot thrives a rich tradition of craftsmanship passed down through generations.
Nanbu ironware, known for its dignified beauty and practicality, grows more refined with use and continues to be cherished by many.
Another treasured craft is Jōbōji lacquerware, renowned for its lustrous black finish and delicate artistry—a proud testament to Iwate’s heritage.

A place where harsh yet beautiful nature harmonizes with human artistry, Iwate is a land of quiet strength and enduring tradition.